Ryco Alimentos is a Brazilian fast-food chain in desperate need of re-branding, in fact they were quoted saying: “How can we improve our brand recognition within our consumers, showing them that we have a very good quality and affordable product?”. Renato Forster was asked to propose new branding for them, and this is what he came up with.
We contacted Forster to ask whether the client approved the branding but sadly they rejected it, as so many wonderful ideas do. Their concern was that the new branding looked too expensive, and in a big way I can see why they are saying that, but I’m sure this could have been resolved with a few tweaks here and there. Sadly most clients don’t have this type of vision.
Despite this not going into use, click through for more application of the rebrand.
