The meaning behind the Sony Vaio logo VAIO (/ˈvaɪ.oʊ/) is a sub-brand used for many of Sony‘s computer products.… The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products… The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code.

The meaning behind the Sony Vaio logo

VAIO (/ˈvaɪ.oʊ/) is a sub-brand used for many of Sony‘s computer products.… The branding was created by Timothy Hanley to distinguish items that integrate consumer audio and video with conventional computing products… The VAIO logo also represents the integration of analog and digital technology with the ‘VA’ representing an analogwave and the ‘IO’ representing a digital binary code.


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  8. danielwilliamgreen reblogged this from lindseygrande and added:
    Sick Theory. Such a good concept.
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    VAIO (/ˈvaɪ.oʊ/) is a sub-brand used for many of Sony‘s computer products.… The branding was created by Timothy Hanley...
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    Because of this little article I have a newfound respect for Sony and the VAIO brand. But then again their stuff is...
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    reblogging this from my Sony VAIO as we speak tumblr;)
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